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Esports event environment

In progressCustom simulation stack
Placeholder image for esports event environment project
Project typeB2B environment
Timeline8 weeks
Target useBroadcast events
DeliveryProduction package

Case Study

Methodology, pipeline, and delivery

Client branding rules and venue-specific production requirements are partially withheld under NDA.

Overview

The brief called for a venue package that felt distinctly branded without sacrificing readability on stream. The result combined custom signage, livery integration, and a controlled art direction pass aimed at broadcast output.

Methodology

  • Visual direction setup around brand assets, sponsor zones, and event flows.
  • Custom scene layout for paddock, signage, and branded interface surfaces.
  • Environment art pass tuned for clear camera angles and repeatable compositions.
  • Final polish, optimisation, and packaging for the delivery target.

Data pipeline

  • Brand asset intake and translation into environment-ready design rules.
  • Scene assembly for venue structure, signage placements, and livery integration.
  • Lighting, material, and readability passes for stream-facing output.
  • Optimisation and handoff for production deployment and future content updates.

Deliverables

  • Branded sim centre environment package.
  • Custom signage and livery integration set.
  • Broadcast-oriented art direction and lighting pass.
  • Deployment-ready project handoff.

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